Information Technology & Communication Coursework

Information Technology & Communication - Coursework Example Be it Americans or Asians, White or Black, human nature almost responds to the same way. For instance, if one receives an uninvited ad(s) on his/her mobile, most probably it would cause not only irritation but also discourage him/her to pay attention to other valuable messages/information. Let me clarify the situation by giving my own example. I keep on receiving Call/SMS package offers from the Cellular Company but I never bother to read such messages and delete them right away. Why? Because I am not interested in. Thus, in my case I would term it as a failed marketing. So I am trying to convey is that mobile marketing can surely drive better results provided if it is going to be a â€Å"Permission-Based Advertising† – i.e. with user’s prior permission to receive such ads. Lih-Bin Oh and Heng Xu (2003) stated, â€Å"Advertising researchers have devoted much attention to the study of irritation arising from advertisements such as TV commercials and Web pop-up ad vertisements. For the case of permission-based location-aware advertisements, the level of irritation should be rather low since messages are delivered with the receiver’s prior consent†.

Balanced scorecard in restaurant Essay Example | Topics and Well Written Essays - 1000 words

Balanced scorecard in restaurant - Essay Example s is presently the head chef as well as the owner of the restaurant and with his maverick ideas he has turned it into one of the most exciting restaurants in the entire United States of America. A balanced scorecard is applied to analyze the organization’s current situation. Based on this analysis a problem statement, present challenges, opportunities and possible management solutions are inferred and provided in this paper. Balanced scorecard, a strategic tool, developed by Robert Kaplan and David Norton (Value Based Management.net, n.d.).is used effectively in translating a company’s strategy and vision into the reality of implementation. Organization can perform this process of implementation from four different perspectives which include financial perspective, business process perspective, learning and growth perspective and customer perspective (Balanced Scorecard Institute, n.d.). A sound financial health is primary requisite of any business organisation. Therefore it becomes imperative to develop a financial objective and mission before taking the initiatives to achieve those missions and objectives. French Laundry restaurant is a three star restaurant in USA. It is a financially strong organization. Here a normal dinar costs almost 1500 dollar and people are found to be very much comfortable with this price (Sutton, R. January 13, 2009). However with USA being one of the most affected countries in the present recession, French Laundry’s current financial goals should therefore include cost reduction, growth and maximizing profit. Achievement of the Goals can be measured by comparing costs and profits of two consecutive years. Customer is another important element for any business organization. Present management philosophy is based on the fact that customer is the king in the market. An Organization not only needs to retain its existing customers but also to attract new customers in order to enjoy a sustainable growth. Strategies regarding